Scale your CPG brand on Amazon

With expertise in platform strategy, advertising and retail readiness.

Let's talk
Growth chart illustration
Active Green Pro All Moms Crossfuel DrinkHRW Joyburst Kidz Vita Maplelife Nutrition No Sugar Company Slimquick VeganPure
What I do

Give your Amazon approach an edge

Platform strategy, advertising and retail readiness — built around your SKUs, your margins and your growth targets.

Execution plan

Craft a sound strategy to tie all marketing, advertising and operations tactics together and achieve your platform objectives.

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Execution plan dashboard

Product pages that convert

Identify each element of your product listing — imagery, title, bullets, A+ content — and optimize them against how shoppers actually buy.

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Optimized product listing example

Strategic advertising

Set objectives and KPIs at the SKU level and allocate your budget accordingly, so spend follows the products that can carry it.

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Advertising strategy board

Structured sponsored ads

Implement a tailored campaign structure that keeps keyword intent, budgets and reporting clean — and keeps you ahead of competitors.

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Campaign structure

Amazon DSP

White-glove activation of your DSP account, strategy and implementation — to boost customer loyalty and acquire new customers off-platform.

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Amazon DSP platform
About

Amazon strategy for consumer brands

I'm Soham Ray, an Amazon marketplace consultant working with consumer packaged goods brands on platform strategy, retail media and marketplace operations.

My work spans advertising strategy and campaign management, listing and catalogue optimization, retail readiness, and marketplace reporting and analytics for the brands I support.

How I use advertising data

  • Pull campaign, keyword and placement performance reports for the advertising accounts I manage, with the account owner's authorization.
  • Analyze spend, ACOS and sales efficiency at the SKU level to guide budget allocation.
  • Create and adjust campaigns, ad groups, keywords and bids on behalf of those advertisers.
  • Build consolidated reporting so brands can see performance across their portfolio in one place.

Data is used solely to manage and report on the advertising accounts I have been granted access to. It is not sold, shared or used for any other purpose.

Let's fix your Amazon problems

Tell me about your brand, your catalogue and where growth has stalled.

Let's talk
Client feedback

What brands say

“
I wish they were our in-house team and we had them all to ourselves. They are a pleasure to work with.
Zelka Ridjosic
Chief Strategy Officer, No Sugar Company
“
Knows Amazon! Thorough and thoughtful communication all while supporting my brand's growth goals. Highly recommended!
Gwendolyn Dare
Brand Owner
“
I've worked with them for over a year and they've done an exceptional job at managing our ad spend.
Christopher A.
Brand Owner
“
I run a health supplement brand on Amazon and partnered on compliance, listings and brand setup. Responsive, knowledgeable and proactive — guiding me through labeling, claims compliance, listing optimization, and successfully reinstating products flagged by Amazon.
Jason Aguirre
Supplement Brand Founder
Get in touch

Get insights on how to scale and be more profitable

Reach out directly and I'll get back to you within one business day.

weshopthebest@gmail.com

Email me